
Joy Barcoma Shines as Miss Philippines Earth 2025
In an event that celebrated beauty, talent, and empowerment, Joy Barcoma from Bacoor, Cavite, was crowned Miss Philippines Earth 2025 on August 11, 2025. Competing against 35 other remarkable candidates from around the country and the Filipino diaspora, Barcoma showcased not only her poise but also her passion for environmental advocacy. This pageant is not just about crowns and sashes; it is a platform for raising awareness about pressing environmental issues that impact our world today.
A Dual Honor: Miss Megaworld Hotels & Resorts
Adding to her achievements, Barcoma was also recognized as the Miss Megaworld Hotels & Resorts – Sampaguita Woman of Substance. This unique title, presented by Den Navarro of Savoy Hotel Manila, comes with a reward of P200,000 in stays at Megaworld's esteemed locations across the Philippines, including popular destinations like Boracay and Iloilo. The award underscores the fusion of hospitality and social responsibility that Megaworld embodies.
The Sampaguita Advocacy Appreciation Event
Prior to the coronation, a significant event known as the Sampaguita Advocacy Appreciation was held, engaging the current titleholders and new candidates. This affair aimed at deepening their understanding of the Megaworld Hotels' commitment to service and hospitality, inspired by the Sampaguita flower, the Philippines' national flower. "What started as a campaign has grown into an advocacy," expressed Charlene Go-Co, highlighting how their dedication to hospitality engages all five senses, enriching guest experiences.
Conclusion: Celebrating Beauty with Purpose
The pageantry surrounding Miss Philippines Earth not only highlights beauty but also serves as a vital platform for social change, inspiring participants and audiences alike. As Barcoma steps into her new role, she embodies the spirit of the Sampaguita—a symbol of purity and simplicity—aiming to uplift communities through her queenly pursuits.
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