Expansion Plans by ROBINSON in Egypt
ROBINSON, renowned for its premium clubs within TUI Hotels & Resorts, is embarking on a significant expansion in Egypt, particularly in Somabay. During the recent World Travel Market (WTM) in London, ROBINSON and the Abu Soma Development Company confirmed the extension of their current partnership, assuring that the existing ROBINSON SOMA BAY will continue to operate until 2028. Additionally, excitement is brewing over a forthcoming second ROBINSON club, which is anticipated to grace the scenic shores of Somabay by 2029.
Two Distinct Clubs for Every Preference
With the introduction of this second venue, ROBINSON plans to offer distinct experiences to cater to varying vacation desires. Existing guests of ROBINSON SOMA BAY can look forward to substantial renovations that will enhance their experience, alongside a new, adults-only resort dedicated to sporting activities, fine dining, and entertainment. “Somabay is a thriving destination for ROBINSON. With a second club, we aim to provide an individualized offering, reaching a renewed clientele while investing in our existing club for an enhanced experience,” shared Bernd Mäser, the CEO of TUI Hotels & Resorts.
A Commitment to Sustainability
This expansion not only signals growth for TUI Hotels & Resorts but also aligns with their commitment to sustainability. Ibrahim El Missiri, Group CEO at Abu Soma Development Company, expressed optimism about this venture: “The marriage of natural beauty, varied vacation experiences, and warm hospitality keeps guests coming back. Together with ROBINSON, we are joyfully expanding Somabay’s potential.” With all the renovations at ROBINSON SOMA BAY, including refreshed guest rooms and improved leisure facilities, the location aims to become a robust example of sustainable tourism.
Looking to the Future
As the travel world watches closely, ROBINSON aims to not only enhance its presence in Egypt but is also eyeing further opportunities across the globe, with projects already in the pipeline for locations such as Cape Verde, China, and Zanzibar. It's an exciting time for travelers seeking unique experiences in remarkable destinations!
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