Exciting Changes Ahead for the American Express Cobalt Card
In a significant development for Canadian credit card users, American Express is making adjustments to its Cobalt Card fees, effective November 5, 2025. While a fee increase is often met with disappointment, it’s important to analyze the value this card continues to provide, especially for avid travelers and food lovers.
What’s Changing?
The monthly fee for Canadians outside of Quebec will rise from $12.99 to $15.99—representing a notable 23% increase. For those in Quebec, the annual fee will similarly climb to $191.88, marking a 28% increase. These adjustments, while higher, keep the card competitive within the market, especially given its robust reward system.
Why the Cobalt Card Still Shines Bright
Despite the increased costs, the Cobalt Card remains a frontrunner in the rewards sector. Since its inception in 2017, it has energized the Canadian credit landscape with fabulous earning potential on various purchases. Cardholders earn:
- 5 Membership Rewards points for every dollar spent on groceries and dining in Canada
- 3 points per dollar on streaming services
- 2 points for gas, transit, and rideshare
- 1 point on all other purchases
This structure not only makes everyday purchases rewarding but also adds significant value for those maintaining a Miles & Points strategy.
Breaking Down the Value Proposition
Even with the fee increase, the tiered rewards system ensures that cardholders can still extract great value from their spending. Although there is a cap of $2,500 per month for the 5x earning tier, it encourages mindful spending while maximizing travel opportunities and rewards. Additionally, limited-time offers, such as referral link bonuses, have also been circulating, adding to the card's allure.
In Conclusion
The American Express Cobalt Card continues to provide substantial value, even in the face of fee increases. For those prioritizing travel and dining experiences, this card still ranks among the best. As you consider your financial strategy moving forward, think about how you can benefit from the Cobalt Card's evolving features while planning your next adventure or dining experience.
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