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January 29.2026
2 Minutes Read

The Luce St. Pete Beach: A New Coastal Retreat Awaits Travelers

Elegant bedroom in a coastal retreat in St. Pete Beach, modern decor.

Discover St. Pete Beach’s Coastal Gem: The Luce

The beautiful St. Pete Beach is about to welcome a new star in its hospitality scene—the Luce, a striking coastal retreat set to open its doors for guests starting March 15, 2026. This long-anticipated hotel is part of Marriott’s Tribute Portfolio and is already making waves with its stylish accommodations and enticing dining options.

What Awaits You at The Luce?

The Luce boasts 200 elegant rooms, including delightful bungalow studio suites, offering a unique blend of fun and sophistication perfect for travelers seeking both relaxation and celebration. Designed with Floridian charm in mind, it captures the essence of the Gulf Coast, complete with a laid-back atmosphere and vibrant culture.

Get Rewarded for Staying

In honor of its grand opening, The Luce is offering a special promotion, rewarding guests with 3,000 Marriott Bonvoy points for each night booked, simply by utilizing promo code S2449 when making reservations before March 31, 2026. This initiative is not just a sweet deal for visitors; it reflects the hotel’s commitment to enhancing their travel experience!

Tantalizing Dining Experiences

Hungry guests will have the pleasure of indulging in two extraordinary dining venues: Sundrop and the forthcoming Baby Turtle Beach Club. Sundrop offers an indoor-outdoor setting that goes from day to night, featuring vibrant flavors and culinary gems like the Luce Lobster Roll and decadent brunch dishes, perfect for both hotel guests and local food enthusiasts.

Beachside Bliss and Unique Amenities

With direct access to the enchanting shores of St. Pete Beach, guests can unwind on complimentary loungers while enjoying personalized Beach Butler Service, ensuring that every beach day is as enjoyable and stress-free as possible. From chilled treat service to curated amenity boxes stocked with essentials, The Luce goes the extra mile to pamper its visitors.

More Than Just a Stay

But The Luce isn’t just about luxury; it's about lifestyle. Featuring Florida’s largest hotel pool, a packed activity schedule, and even weekend yoga sessions, there's something for everyone. This new resort aims to create a sense of community and fun, perfect for families and groups looking to make memories together.

Join the Excitement

As the date draws nearer, anticipation for The Luce continues to grow. With a mix of modern design, cultural charm, and invaluable perks like Marriott Bonvoy points, it promises to redefine a beach getaway on Florida’s Gulf Coast. Be among the first to experience everything The Luce has to offer!

Don't miss out on booking your stay and discovering the vibrant offerings of St. Pete Beach. Reserve your spot at The Luce today and get ready for an unforgettable retreat!

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