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2 Minutes Read

TAT promotes Thailand as a Muslim-friendly destination at Arabian Travel Market 2025

Dubai, United Arab Emirates, 29 April 2025: The Tourism Authority of Thailand (TAT) is highlighting Thailand’s position as a premier Muslim-friendly destination at Arabian Travel Market (ATM) 2025, aligning with the Amazing Thailand Grand Tourism and Sports Year 2025 initiative.

At the event, TAT announced new partnerships with key GCC-based airlines, including Emirates and Etihad Airways, to enhance connectivity and offer co-branded campaigns that showcase Thailand’s wellness and luxury experiences. These initiatives aim to help TAT reach its 2025 target of over 1 million visitors from the Middle East and Africa (MEA).

Ms Thapanee Kiatphaibool, TAT Governor, said: “Thailand is proud to offer an inclusive, seamless travel experience for Muslim travellers. We now have an extensive network of Halal-certified restaurants, prayer facilities at major airports and shopping centres, and luxury accommodations with private and gender-segregated amenities. We believe these features make Thailand a compelling choice for the Muslim travel market.” Tailored travel packages have been developed for families, honeymooners, and wellness seekers from the GCC region. These curated experiences focus on privacy, cultural exploration, shopping, and relaxation – designed in line with the values and expectations of Muslim travellers.

Thailand welcomed over 956,000 visitors from the MEA region in 2024, a 25.6% increase from the previous year. The country remains a top destination among high- spending travellers from the Middle East who seek longer stays and personalised itineraries.

As part of its broader campaign, TAT is showcasing the Amazing Thailand Grand Tourism and Sports Year 2025 at ATM. The nationwide celebration features year-round festivals, global sporting events, and exclusive travel privileges. Key focus areas include sports tourism, wellness, culture, gastronomy, and luxury—each offering immersive and personalised experiences that reflect Thailand’s commitment to sustainable, creative, and innovative tourism.


The campaign also highlights Thailand’s “5 Must-Do Experiences”: Must Taste, Must Try, Must Buy, Must Seek, and Must See—inviting travellers to delve deeper into the country’s cultural richness beyond the typical tourist routes.

Ms Kiatphaibool added: “The Middle East is familiar with our iconic offerings, but we’re excited to present new perspectives, including our Thai Craft Destinations concept and Hidden Gem Cities. These showcase authentic local craftsmanship, culture, and cuisine – helping travellers discover the true essence of Thailand.”

TAT’s efforts are underpinned by Thailand’s sustainable tourism strategy, which follows the Bio-Circular-Green (BCG) economic model. This approach supports low-impact travel, community engagement, and cultural preservation, reinforcing Thailand’s role as a leader in responsible tourism.

Following ATM, a delegation of Thai representatives will conduct roadshows in Riyadh, Dammam, and Doha from 4–7 May, followed by visits to Casablanca and Amman. These initiatives aim to strengthen B2B engagement and solidify Thailand’s presence in the GCC market.

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11.04.2025

The Philippines Earns Its First Michelin Stars: A New Era for Filipino Fine Dining  

The Philippines has officially joined the global stage of haute cuisine. In a historic first, the Michelin Guide Philippines 2026 has unveiled its debut list of starred restaurants — marking the country’s long-awaited entry into the world’s most prestigious dining guide.And it’s not just a token inclusion. Out of more than 100 restaurants reviewed, nine earned Michelin Stars, with one proudly taking home two stars, cementing the Philippines as Asia’s newest fine-dining destination. A Star Is Born: Helm Leads the WayAt the top of the list is Helm, the avant-garde restaurant by Chef Josh Boutwood, which claimed Two Michelin Stars — a distinction reserved for “excellent cooking worth a detour.”Helm, tucked inside Makati, is an intimate, minimalist space where diners embark on a tasting journey that changes every season. Boutwood’s artistry lies in balance — marrying modern technique with Filipino soul, British precision, and Spanish flair. It’s immersive, personal, and quietly revolutionary.“The Philippine culinary landscape is evolving rapidly,” Boutwood said after the announcement. “Earning two stars isn’t just about us — it’s a reflection of what Filipino chefs can do when given the global stage.”The One-Star CircleEight restaurants were awarded One Michelin Star, each recognized for “high-quality cooking worth a stop.” Together, they represent the diverse spirit of Philippine cuisine — innovative yet rooted in identity.Among the honorees:Toyo Eatery (Makati) – Long a darling of Manila’s dining scene, Toyo continues to redefine Filipino flavors under Chef Jordy Navarra. From smoked eggplant with egg yolk to reinvented adobo, every dish celebrates the beauty of local ingredients.Gallery by Chele (Taguig) – Chef Chele González and Chef Carlos Villaflor merge modern gastronomy with sustainable sourcing. The result: thought-provoking dishes that tell stories of the archipelago’s biodiversity.Hapag (Makati) – Founded by a trio of young chefs, Hapag has become a modern symbol of “New Filipino” dining — humble in inspiration but elevated in execution.Asador Alfonso (Cavite) – Known for its wood-fired Spanish-Filipino cuisine, this countryside gem proves that world-class dining exists beyond the capital.Celera, Inatô, Kasa Palma (Makati) – Each with its own take on modern comfort food and refined Filipino flair.Linamnam (Parañaque) – A rising star south of Manila, celebrated for its creative tasting menus and local sourcing.Collectively, these restaurants show the breadth of the Filipino palate — inventive, global, and unafraid to play with heritage.More Than Just StarsBeyond the coveted Michelin Stars, the guide also recognized several establishments under its Bib Gourmand and Selected lists, spotlighting accessible dining and neighborhood favorites that locals already love. For travelers, it’s a treasure map of where to eat across Manila and Cebu — from refined plates to soulful comfort fare.But for the Philippines, the meaning runs deeper. This recognition is not merely about prestige or tourism; it’s about validation. Filipino chefs have long carried the weight of an overlooked culinary identity — a cuisine defined by bold flavors, humble origins, and a spirit of adaptability.Now, Michelin’s arrival signals that Filipino food can stand shoulder-to-shoulder with the world’s best — without losing its heart.The Next Culinary ChapterThe impact of this milestone will ripple far beyond restaurant walls. Expect an influx of global diners, greater investment in the hospitality sector, and perhaps most importantly, renewed pride in the artistry of local chefs.Already, the question buzzes among food lovers: Who’s next?Will Cebu’s coastal kitchens claim future stars? Will Baguio’s farm-to-table innovators make the list? The potential is boundless — and the journey has just begun.As the country’s first Michelin stars shine bright, the message is clear: the Philippines has arrived on the world’s fine-dining map — one plate, one story, and one proud Filipino flavor at a time.

11.03.2025

Starbucks PH Introduces the 2026 Traditions Collection: A Must Have for Coffee Lovers

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11.01.2025

Why Renting an Apartment with Luxury Amenities is Essential for Gen-Z

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