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August 06.2025

2 Minutes Read

Meet Yeji Cho: Setting New Standards in Sustainable and Inclusive Tourism

Young leaders recognized for sustainable tourism leadership achievements.

Yeji Cho: A Trailblazer in Sustainable Tourism

Yeji Cho from the Korea Tourism Organization is making waves in the travel industry, recently honored with the Grand Winner title of the 2025 PATA Face of the Future Award. This prestigious accolade celebrates her unwavering commitment to accessible and sustainable tourism, showcasing her leadership and efforts to drive global collaboration. Cho’s journey illustrates not only personal achievement but also the broader mission to reshape the tourism landscape to be more inclusive and environmentally friendly.

Transforming Accessible Tourism

Leading initiatives like the Accessible Tourism Project from 2021-2023, Cho has made incredible strides in improving travel experiences for individuals with disabilities. These enhancements align with the UN Sustainable Development Goals and earned KTO the PATA Gold Award in the "Tourism for All" category in 2022. This focus on accessibility not only changes lives but sets new expectations for tourism organizations globally.

Building Bridges Within the Travel Sector

Cho's efforts extend beyond national borders, as she strengthens international partnerships with organizations like UN Tourism and the Global Sustainable Tourism Council. A key player in the expanded PATA-KTO Internship Program, she recruits and connects young professionals with invaluable experiences, driving career development in the tourism sphere. By fostering these relationships, Cho enhances not just her organization but the industry at large, presenting a model for cooperation.

The Future of Travel is Sustainable

As the travel industry emerges from uncertainty, Cho’s role highlights a turning point in how future tourism will be shaped. Her strategies underscore the importance of sustainability, with a growing demand for eco-friendly practices in response to both traveler preferences and global environmental concerns. With champions like Cho leading the charge, the promise of a more inclusive and responsible tourism landscape becomes increasingly attainable.

Your Role in Sustainable Tourism

As travelers, it’s crucial to engage with these initiatives by supporting organizations prioritizing sustainability and inclusivity. Every choice you make—whether it’s selecting eco-friendly accommodations or advocating for accessible travel options—helps shape a more inviting and conscious adventure for future generations.

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Meet Yeji Cho: Setting New Standards in Sustainable and Inclusive Tourism

Yeji Cho: A Trailblazer in Sustainable Tourism

Transforming Accessible Tourism

Building Bridges Within the Travel Sector

The Future of Travel is Sustainable

Your Role in Sustainable Tourism

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