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December 03.2025
2 Minutes Read

How Rotana's Membership in WTTC Will Transform Tourism Experiences

Young traveler explores historic city with a map, vibrant architecture.

A New Era for Tourism in the Middle East and Beyond

The hospitality landscape is evolving, and the recent announcement of Rotana Hotel Management Corporation joining the World Travel & Tourism Council (WTTC) marks a significant milestone for the tourism industry across the Middle East, Africa, and Eastern Europe. Founded in 1992, Rotana has established itself as a key player in the regional hospitality scene, operating nearly 80 properties in 29 cities across 14 countries. This partnership not only emphasizes Rotana's commitment to shaping future tourism experiences but also its role in promoting sustainable practices and workforce development.

Fostering Sustainable Growth and Innovation

As new travel trends emerge, sustainability has become a cornerstone of tourism growth. Rotana's involvement with the WTTC focuses on enhancing sustainability and driving digital transformation. By leveraging advanced technology and integrating eco-friendly practices, Rotana is poised to influence global tourism strategies. This initiative is particularly significant as today’s travelers increasingly seek personalized and responsible travel experiences.

Regional Expertise Meets Global Standards

Rotana's diverse brand portfolio—which includes Rotana Hotels & Resorts, Centro Hotels, and Rayhaan Hotels & Resorts—caters to various traveler profiles from luxury to budget-conscious guests. This strategic membership with WTTC provides an opportunity to share valuable regional insights that can inform global tourism discussions, highlighting the importance of local knowledge in shaping future hospitality standards.

Impacts on Local Economies

The partnership between WTTC and Rotana is set to transform the tourism landscape by introducing innovative approaches to hospitality management. According to Gloria Guevara, WTTC’s Interim President & CEO, Rotana’s leadership aligns with WTTC’s mission to foster inclusive growth in the tourism sector. This collaboration aims not only to enhance tourism’s contribution to regional economies but also to create jobs and boost local communities, reinforcing the tourism industry’s essential role in economic recovery.

A Bright Future for Travelers

For travelers, the WTTC and Rotana partnership promises more remarkable travel experiences that resonate with sustainability and cultural engagement. As travel continues to resume following the pandemic, the emphasis on quality and responsible tourism will only grow, making Rotana's expanded role at the WTTC a pivotal moment for travelers eager to enjoy enriching experiences in the region.

This collaboration opens the door to exciting possibilities for tourism across the Middle East, Africa, and Eastern Europe. For those planning their next adventure, this is a great time to explore what these regions have to offer, knowing that significant strides are being made toward sustainability and improved travel experiences.

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