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August 09.2025
2 Minutes Read

SM Cares Coastal Cleanup: Help Support a Cleaner Tomorrow

SM Cares Coastal Cleanup volunteers collecting trash on rocky shore.

Coastal Cleanups: A Collective Movement for Change

In a bold initiative showcasing community spirit and environmental stewardship, SM Cares has harnessed the power of volunteers across the Philippines. This year alone, over 8,500 dedicated individuals participated in coastal cleanup efforts, gathering more than 70,000 kilograms of trash that threatens our marine environments.

Empowering Local Communities Against Climate Change

As the rainy season approaches, these cleanup efforts are more crucial than ever. According to Engr. Liza B. Silerio, SM Cares Program Director for the Environment, these initiatives serve not just to clean the shores but also to strengthen community resilience against flooding and diseases that often accompany heavy rains. The engagement of local communities transforms what could be a routine trash collection into a proactive strategy for safeguarding families and ecosystems alike.

Join the Largest Coastal Cleanup Initiative Yet!

This September, in celebration of SM Supermalls' 40th Anniversary, a monumental opportunity arises as SM Cares aims to mobilize 40,000 volunteers for the International Coastal Cleanup. Those looking to make a tangible impact are encouraged to gather at SM by the BAY to unite with families and organizations in protecting our shores. It’s a chance to foster a cleaner environment while pooling efforts for a brighter, healthier future.

Why Your Participation Matters

Participating in these cleanups does far more than clean our oceans; it promotes a culture of care and responsibility toward the environment. On a broader scale, these actions reflect a growing movement that acknowledges our collective role in environmental stewardship. The decision to engage not only elevates community awareness but also inspires individuals to adopt sustainable practices at home. Together, we can ensure that future generations inherit a cleaner, more vibrant planet.

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