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August 28.2025

2 Minutes Read

Explore Sarawak's Role as a Sustainable Travel Hub at PATA Travel Mart 2026

Modern convention center with flags, location for PATA Travel Mart 2026 Sarawak.

What the PATA Travel Mart 2026 Means for Sarawak

In a landmark decision, Sarawak has been chosen to host the PATA Travel Mart 2026, which is set to take place from August 18 to 20, 2026. This international event will not only bring together tourism professionals from across the globe but will also put Sarawak on the map as a key player in sustainable tourism. With the Borneo Convention Centre Kuching (BCCK) as its venue, this gathering could raise the state's profile, enhancing its reputation as an eco-friendly destination.

Diving into Sarawak’s Tourism Boom

The tourism industry in Sarawak has experienced a remarkable upturn, with 4.83 million visitors in 2024—23% more than the previous year. This growth, combined with record-breaking tourism receipts, showcases Sarawak’s potential as one of Malaysia’s top travel destinations. Offering everything from cultural heritage to stunning natural scenery, Sarawak is diversifying its tourism profile to appeal to both leisure travelers and business delegates.

Why BCCK is the Perfect Venue

Located strategically in Kuching, the Borneo Convention Centre is ideal for this event, boasting modern facilities and green building certifications. With its ability to host over 5,000 guests, BCCK promises a seamless experience for attendees. Its proximity to Sarawak's diverse attractions allows visitors to immerse themselves in the wonders of Borneo, making it the perfect location for an event aiming to highlight sustainable tourism practices.

Aligning with National Tourism Strategies

The PATA Travel Mart’s choice of Sarawak is perfectly timed with Malaysia's Visit Malaysia Year 2026 initiative, which promotes the nation as a rich cultural and sustainable travel hub. Aligning with the Post-Covid-19 Development Strategy 2030, Sarawak aims to be a leading ecotourism destination, and hosting this global gathering serves as a significant stepping stone towards this goal.

What This Means for Future Travelers

For potential travelers, Sarawak’s growing role as a sustainable tourism hub means more opportunities to engage with eco-friendly travel options. Expect to see increased support for local communities and conservation efforts that make your travel not just memorable but also responsible.

This event is a call to action for travelers who prioritize sustainability and unique experiences. Engaging with Sarawak during this exciting time can add meaningful adventures to your travel narrative, making it truly unforgettable.

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Explore Sarawak's Role as a Sustainable Travel Hub at PATA Travel Mart 2026

What the PATA Travel Mart 2026 Means for Sarawak

Diving into Sarawak’s Tourism Boom

Why BCCK is the Perfect Venue

Aligning with National Tourism Strategies

What This Means for Future Travelers

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