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September 27.2025

2 Minutes Read

Discover Why Secondary Destinations Are Transforming World Travel Now

World Tourism Day promotional image with a colorful globe and airplane, highlighting secondary destinations in travel.

Exploring the Rise of Secondary Destinations in Travel

This World Tourism Day, Agoda shines a spotlight on a remarkable trend shaping the tourism industry: secondary destinations are gaining popularity over traditional hotspots. As travelers seek unique experiences away from crowded tourist areas, Agoda reports a 15% increase in accommodation searches for these lesser-known locales compared to mainstream destinations.

The Appeal of Lesser-Known Locations

As individuals prioritize personalized experiences, secondary destinations provide a rich blend of culture, nature, and tranquility. Unlike bustling cities, these areas afford a chance to escape the chaos of popular tourist sites. Countries like Japan, Indonesia, and India have successfully promoted their rural beauty, drawing interest from travelers eager to explore hidden gems.

Benefits for Local Economies

The rise of these secondary locations is more than just a travel trend; it offers economic opportunities for local communities. By boosting regional tourism, these destinations can generate job opportunities and stimulate local economies. Agoda actively facilitates this growth by enhancing the digital visibility of rural properties through partnerships with local Destination Management Organizations (DMOs).

A Special Celebration of Travel

Agoda's efforts don't end with promoting these destinations. To celebrate World Tourism Day, they are launching a sales campaign offering up to 60% off hotel bookings and special flash sales with discounts reaching 70%. This initiative not only promotes secondary locations but also makes travel more affordable and accessible for everyone.

Planning Your Next Adventure

Travelers looking for that next unique getaway should consider these upcoming secondary destinations. It’s a perfect time to explore new horizons, support local communities, and enjoy exceptional experiences at a bargain. With Agoda's enticing offers, there's no better moment to book the trip of your dreams.

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Discover Why Secondary Destinations Are Transforming World Travel Now

Exploring the Rise of Secondary Destinations in Travel

The Appeal of Lesser-Known Locations

Benefits for Local Economies

A Special Celebration of Travel

Planning Your Next Adventure

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