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August 19.2025
2 Minutes Read

Discover How Sarawak Hosts PATA Travel Mart 2026 for Sustainable Tourism

PATA Travel Mart 2026 logo with event details in Malaysia.

Welcome to Sarawak: A Destination for Sustainable Tourism

Sarawak, Malaysia, is gearing up to host the highly anticipated PATA Travel Mart 2026 (PTM 2026), marking a notable step forward in promoting sustainable tourism. This prominent event, set to take place from August 18 to 20, 2026, at the Borneo Convention Centre Kuching, will bring experts and enthusiasts from around the globe to explore innovative travel solutions.

A Strong Show of Collaboration

The success of PTM 2026 is the result of a powerful collaboration among key players in the tourism sector. The event is backed by the Ministry of Tourism, Creative Industries, and Performing Arts of Sarawak, with the Sarawak Tourism Board (STB) leading the way. Having been a member of the Pacific Asia Travel Association (PATA) since 1981, Sarawak capitalizes on this long-standing relationship to enhance initiatives centered around sustainable tourism.

Embracing Change and Sustainability

A pivotal aspect of PTM 2026 is its focus on sustainable practices in tourism. Sarawak is already pioneering efforts in crucial areas, such as carbon offset programs, biodiversity conservation, and capacity-building for eco-friendly accommodations. With the Travel Mart highlighting these initiatives, attendees will be exposed to innovative, environmentally friendly tourism practices that prioritize sustainability.

Explore Sarawak's Rich Offerings

What makes Sarawak truly special is not just its commitment to sustainable tourism but also its stunning natural beauty and rich cultural heritage. From the lush rainforests and limestone caves of Mulu National Park to the vibrant traditions of its indigenous communities like the Iban and Bidayuh, PTM 2026 will offer attendees a firsthand experience of Sarawak’s extraordinary attractions.

Your Invitation to Experience Sarawak

As PTM 2026 aligns with Malaysia’s “Visit Malaysia 2026” campaign, it will be the perfect opportunity for delegates to immerse themselves in Sarawak’s diverse landscapes and cultural experiences. This event not only promises to elevate Sarawak’s profile on the global tourism stage but also serves as an invitation for travelers to consider this remarkable region for their next adventure.

Learn more about PTM 2026 and your potential travels to Sarawak!
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