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November 07.2025
2 Minutes Read

Discover How GBTA is Revolutionizing Cross-Border Travel in Europe

Professionals discussing seamless cross-border travel in EU.

A New Era of Travel: GBTA Advocates for Easier Cross-Border Journeys

The Global Business Travel Association (GBTA) recently took significant steps to enhance cross-border travel across the European Union. Gathering in Brussels, GBTA leaders held meetings with top policymakers, including those from the European Commission and Parliament, to discuss key initiatives like the Entry/Exit System (EES) and the European Travel Information and Authorization System (ETIAS). These technologies aim to simplify border processes and improve travel security for business travelers.

What are EES and ETIAS?

The EES represents a major shift from traditional passport stamping to a more efficient digital system that records entry and exit information automatically. As of October 2025, this system began a phased rollout, with expected full implementation by April 2026. The ETIAS complements the EES by serving as a pre-screening tool for eligible travelers, ensuring they meet security requirements before arriving in the EU.

Enhancing Sustainability in Business Travel

GBTA is not just focused on easing travel; it's also committed to making it more sustainable. The EU's announcement of a €3 billion investment in Sustainable Aviation Fuel (SAF) until 2027 aligns with GBTA’s push for greener travel solutions. This move is expected to help reduce emissions associated with business travel significantly.

Improving Rail Connectivity for Business Travelers

Another key point raised by GBTA during their Brussels meetings was the urgent need for enhanced rail connectivity. The European Commission's initiative to develop high-speed rail networks will create more accessible and sustainable travel options for business travelers, reducing reliance on air travel for short distances.

Why Should You Care?

Understanding these evolving travel systems is crucial for anyone planning to travel within the EU. With significant investment in technology and sustainability, the future of travel promises to be greener and more accessible. As a traveler, this means smoother journeys and a better alignment with modern values around environmental responsibility.

The GBTA’s efforts highlight a progressive approach to travel, ensuring that your journeys will become increasingly seamless and environmentally conscious. To stay updated and prepare for your next trip, keep an eye on these developments in cross-border travel.

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